Question by kfineyouw1n: How can I market place and offer my neighborhood group website to businesses as well as entice regional net traffic?
A friend of mine has started out up a site which caters to the lieu in the place looking and looking for company in the area and supplying info on regional events.
It just launched lately however she is getting trouble locating consumers to market their businesses on the internet site. The site also provides neighborhood listings such as occasions that are occuring in the metropolis and many others.
Its a truly good idea, however I dont want to see the internet site flop. How can we marketplace or what techniques can we use to improve it, and make it a large visitors and well-known website to the locals and its corporations? How can we be capable to employ search engine optimization?
Take a appear at the website, and please give your information. A lot appreciated thank you!
http://www.viva505.com
Greatest remedy:
Remedy by Jessica L
You're competing head on towards well-proven classified websites, these as craigslist.com and myspace.com.
To promote a business, you first of all need to have to be a authorized entity. Try legalzoom.com to file as a actual enterprise.
Next off, do you actually want to focus your efforts on this concept? There are lots other suggestions that can be capitalized on with much far better return. http://merchantcircle.com is trying to do one thing related, but with a significantly much better web site and with client support...
If you shutdown now, it wont be deemed a flop. It'll just be regarded as sensible use of strategic enterprise choices. If you carry on on the highway with this thought, I can not see you offering for much more than a handful of hundred.
What do you feel? Reply under!
Have you started any web marketing efforts yet? I suggest you start doing little marketing efforts yourself such as submitting your url to search engines and directories. This step will somehow get you into SEs page rank. So whenever people will do searches related to your site, your site will be readily available. Tip: do not expect quick rankings/traffic. Web marketing is a slow, continuous process that needs patience and hard work.
I also suggest you start learning SEO. Do not rely your web marketing tactics to professionals. You should also do some SEO work so you will be able to understand clearly what your site really needs.
I saw your website and the idea is clearly great. To tell you exactly, there are a lot of great sites out there that are in the same situation as yours. What they lack in general is strategy.
You should be able to combine your marketing efforts with creativity in order to place your site strategically with other high-traffic ones. For example, you should also extend your marketing efforts to offline promotions. Start getting your site listed on newspapers and print directories. Make people be familiar with your site by distributing leaflets, posters or making freebies to local businesses who are listed on your directory. Like, for example, t-shirts/pins with your logo and info with a slogan "This business is featured at http://www.viva505.com. Get yours listed too!" (Something like this, or better than this).
Good luck!
Mary
http://gbwatch.com
I recently managed to increase my website traffic at the push of a button. Fact is, the ONLY way to make your website more successful and increase your profits is to get more daily, TARGETED traffic.
The program I used and still use can be found here: http://tinyurl.com/yjhuv2
I'd tried loads of other methods, programs, exchanges etc...nothing worked like this did.
Andy Technologies runs all of my search marketing for me. The have local targets or something. Talk to them. http://www.andytechnologies.com
I can't get that page to load from Malaysia right now, so I'll answer in a general way.
First, some marketing questions. Who is the target audience? Is it a city? A neighborhood? Surfers? Home-schooling parents? 50-somethings? Food lovers? You can go wide, or you can go narrow. If you go narrow and do it right, you'll have a cult following. Go wide and it is possible that nobody will find a reason to return.
Do you have blogs, commentary, free ads or other things on the site? There are tons of sources of free content, news, etc. Find some things that the (highly targeted perfect customer from above) would love to get. Gather their email address, give them a membership, build a list. (Key idea - a list.)
Want some idea what effective SEO might be? You could write to Theresa and Jeff at clients@market-for-me.com to get an idea. If you did take them on, I believe they would be really good, though I have not had them do work for me yet. When they did send me a proposal, it was detailed and had the bases covered (in my humble opinion). You might get some ideas of what to stumble through yourselves for 1-2 months before you actually decide you need professional help. They also said that they were willing to explain to me what they were doing so I could try to follow their thought processes. They are willing to virtually train me not to need their service in the future. I like that type of service.
Another good thing to do is to find sites that would complement yours. Is there a good restaurant in the area with a website? Why not link the two sites together? If the restaurant agrees to link to you, give them a discounted rate for advertising - or better (doesn't reduce the cash you receive) - give them 25% more ad displays than what you charge for.
One more idea - do you want to learn to do SEO yourself? Let me give you an idea. The first answer above says that you've chosen your market poorly. I have a tool in mind - it is called SBI or Site Build It. Looking quickly, this topic seems appropriate: How to Design a Site that SELECTS Your Customers...
*AND* Weed Out the Folks You Do NOT Want at this URL: http://www.sitesell.com/edge/backissues-052.html.
Personally, I believe in a concept I heard as part of a marketing course. If we act like a lighthouse - plant our roots, transmit clearly to everyone around what we are at our core, in terms that don't change - we are SOLID - then with time we will find that people that like our message move closer to us, and those that don't particularly care for our message will move away or fade away. The analogy is that some boats come "running" towards the lighthouse (to find a sheltered port) when a storm is brewing, and big ocean-liners try to stay far away to avoid getting busted open on the rocks around the lighthouse.
Now, let me tie this together. I know that inside SBI! is a tool that helps you take an idea, look on the Internet at *real* counts of traffic and search engine queries, and the tool helps you to choose a set of terms that have both high demand and potential for profit, and low supply. The important thing here is that when google and yahoo see that you have become an authority on "Topeka, Kansas" and "what's happening", for example, you'll have no trouble selling advertising. Some of making that happen is targeting your audience, and putting the effort into pointing as much "Topeka, Kansas" "what's happening" queries as possible to yourself. Then you get 10 seconds to keep that person on your site.
Good luck! Have FUN!!!!!
Oops - glad I read again. One more thing to tie in here. Remember that list of customers you have been building? Well, you do know that your list is worth it's weight in gold, right? Once you have a good list, there are reliable figures for the percentage of people that will respond when you then send them an offer. You have to treat these people right; you have to present the offer in the right way; you can't expect a large response. But this is what advertising is about. And if you are a trusted party to your list, you have just become someone that companies with advertising dollars want to have as their friend (or paid companion).
HAPPY NEW YEAR!! Submitted at 4am January 1, 2007 from Kuala Lumpur
Your best sources of localized traffic is to advertise in the business directory of your local Chamber of Commerce, pay for ad space in the local newspaper (print or online), word-of-mouth, or by sponsoring a public school event that has advertising opportunities.